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Lean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies where these methods are successfully applied which will help you set-up or optimize your current pricing strategy.This book will answer the following key questions:- What price can you ask ?- What pricing strategy will you adopt ?Whether you launched a startup or work for a big tech company is not important. As long as you believe that pricing plays a key role in your success, this book will provide the guidance, insights and inspiration you need.Lean Pricing is part of the Lean series, a series of books tackling the challenges that technology entrepreneurs and companies are facing. Other publications include Lean Marketing (not yet released).Omar Mohout is a Growth Engineer. He is an expert in building repeatable, scalable customer acquisition engines for born-on-the-web companies. Omar is an entrepreneur that turned startup advisor & mentor.Bron : http://bussinessandeconomics.diekeure.be

Prices --- lean, change, gedrag, cultuur, adviseren --- Prijsvorming --- Prijszetting --- Startende ondernemingen --- Lean management --- Sales management --- Startende onderneming --- Lean --- Salesmanagement --- Economics --- prijsbeleid --- consumenten --- prijsbepaling